Pink Leopard Café sells handmade coffee with fast-paced urban white-collar workers as its main target customers. Although “60-second fast handmade coffee” is the brand slogan, Pink Leopard Café pursues not only speed making, but also the quality of handmade coffee. Leopard, as the main image in the logo design, reflects the brand’s pursuit of speed–60 seconds fast handmade coffee. Leopard’s forehead is scattered with coffee beans as a symbol of premium raw material (100%arabica coffee beans), its eyes are represented by two pouring cups with low calorie almond milk, its nose is represented by a coffee machine implying the brand’s idea of insisting on hand making, its facial hair is represented by hands, symbolizing that the brand barista has 50,000 cups of hand-made experience, and its open mouth is represented by a coffee extractor to show the brand’s wild vitality. The pursuit of outstanding quality and speed of “60 seconds fast handmade coffee” is seen everywhere in this logo design.